Gretzky Signs a New Deal with Upper Deck

Discussion in 'Hockey Talk' started by Fitzythird, Aug 22, 2013.

  1. Fitzythird

    Fitzythird Member

    A powerful duo in the sports card world back together. Are Hockey collectors happy with this?
  2. Leafsfan1967

    Leafsfan1967 Moderator Moderator

    Last edited: Aug 22, 2013
  3. Fitzythird

    Fitzythird Member

    I'm with you....does this mean that he can't autograph anything without it being for Upper Deck?
  4. pojokers

    pojokers Member

    I don't know how I feel about this. Upper Deck must've offered a ton to get his loyalty. As far as I'm concerned it seems like he's going to be exclusive to Upper Deck.
  5. Fitzythird

    Fitzythird Member

    The way his daughter is getting so much press, maybe her autograph will overtake his! I gotta go....the Patriots are getting killed by Detroit right now.....cannot beleive it!
  6. Leafsfan1967

    Leafsfan1967 Moderator Moderator

    Not sure, I didn't read the story on it, but he has his own company that sells Wayne Gretzky Authentics stuff, so doubt he's totally exclusive to Upper Deck. He may not be signing at all for Panini, or In The Game, though?
  7. Leafsfan1967

    Leafsfan1967 Moderator Moderator

    Just added the story in post 2. Looks like Panini, and ITG are out of the game.
  8. Fitzythird

    Fitzythird Member

  9. nonsiccus

    nonsiccus Member

    I guess when you're as big a name as Gretzky is, you can literally sell the exclusivity of allowing your autograph to be printed by a single company. That's some real pull eh?

    Any figures on how much this deal was for? Seems like he's even more set for retirement than he was before.
  10. Leafsfan1967

    Leafsfan1967 Moderator Moderator

    I don't think they disclose an amount, but having thought about it, I'm wondering how exclusive the deal is? There's no way Gretzky is going to close up WGA (Wayne Gretzky Authentics), so there must be certain exceptions to exclusivity?

    Take Sidney Crosby for example. He has an exlusive deal with a company in Toronto called Fameworth Marketing. The deal must be exclusive to just signed memorabilia (jerseys, photos, sticks, pucks etc), because he signs cards for Upper Deck, and I'm sure he's in Panini products, as well. I wish I knew all the details, and in, and outs on this topic. I guess each deal is somehow special in it's own way, depending on the negotiations?

    I don't know how it is currently, but at one time (90's, and up), the players were obliged to sign cards by the NHLPA, and the proceeds went into the NHLPA pension fund.
  11. nonsiccus

    nonsiccus Member

    So it could be possible that he has an exclusive deal for just cards with Upper Deck which would allow for him to retain licensing for other types of merchandise? Sort of opposite of how you described Crosby's situation?
  12. redwing40

    redwing40 #1 Wings Fan

    Yeah its always been the same with him signing with UD, he wont sign AU/ or have GU for any other product, I remember the biggest signing contract him and Gordie Howe made with UD back in the 90's, sure it will be the same way, not like I can afford his stuff anyways, so no big deal to me, lol! But nice when you bust a pack and get his merchandise

    Thanks for sharing!
  13. nonsiccus

    nonsiccus Member

    Quick aside... what does AU and GU mean? I figured UD means UpperDeck, but a little confused by the other two.
  14. IQless1

    IQless1 Active Member

    AU = auto = autograph. GU = Game-Used.

    GU can sometimes be used incorrectly. Some cards contain jerseys and other material that may, or may not, have been worn by a player. Sometimes it's worn, but only in a "photo-shoot", and not in an actual game.

    Generally though, GU means the card has a piece of jersey or other material which was indeed worn in a game.

    That's why I started calling them "relics" instead. :rolleyes:

    And you thought you were confused before. :eek:

    Your welcome. :D
  15. nonsiccus

    nonsiccus Member

    Haha thanks for the explanation.. I think. Okay, well at least it makes sense now instead of these nebulous acronyms that I had no idea about. So could you have an AU on a GU? Does this also include non-card items like sticks and such?
  16. IQless1

    IQless1 Active Member

    Yep, there are cards that have both. They are sometimes referred to as AU/GU in the title, to let people know the card has both an auto and a game-used relic on it.

    Some cards have more even. Some cards have multi-autos, eight or more on one card. Same with GU, and every combination in between.
  17. nonsiccus

    nonsiccus Member

    I'm continually amazed at this collector subculture and how many subtleties it has. I'm pretty sure that I've learned something new each time I've logged on to the forums.

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